Our main clients are primarily CPG and pharmaceutical brands. Combined, our sites represent over 8 Million monthly UVs and 1.9 Billion page views, and 60 million video ads per month. Each site has an audience of 70% women, 40+ who spend over 20 minutes per session on each site.

But look at these indexes – Studies indicate a strong correlation between Asthma and Smoking, COPD, Obesity, Allergies. These health conditions index high on our sites and why so much of our advertising is in this arena. Listed below are many of Asthma-related indexes from these sites:

Category Composition Index
Started program to quit smoking (self/last 6 mo) 546
COPD/Emphysema (other person in HH) 535
Asthma (searched for info/treatment/online) 525
Asthma (visited physician/last 6 mo) 375
COPD/Emphysema (in HH) 350
WeightWatchers.com (paid subscription) 287
Smoking habit (nicotine addiction) (searched for info/treatment/online) 277
Cigarettes (bought/offline/last 30 days) 259
Cigarettes (tobacco used) 251
Allergies (visited physician/last 6 mo) 243
Asthma (have cond/self) 239
Nicotine Addiction (self) 235
Smoking habit (nicotine addiction) (have cond/self) 232
Nicotine Addiction (in HH) 211
Asthma (bought prescription) 209
Obesity (other person in HH) 209
< 1 pack (cigs/smoked yesterday) 200
Obesity (self) 200
Allergies (caregiver for someone/other member of HH/has condition) 195
Allergies (bought OTC remedy) 190
Smoking habit (nicotine addiction) (have cond/self) 189
Chronic obstructive pulmonary disease/COPD (caregiver for someone/other member of HH/has condition) 189
Smoking habit (nicotine addiction) (caregiver for someone/other member of HH/has condition) 189
Allergies (searched for info/treatment/online) 183
Weight problem (25 lbs or more overweight) (bought OTC remedy) 183
Throat remedies (used/last 30 days) 182
Asthma (caregiver for someone/other member of HH/has condition) 146
Chronic obstructive pulmonary disease/COPD (have cond/self) 130

Sure, endemic sites may be must-haves. But the audience that has Asthma and COPD are on these sites and playing our games when not looking up their conditions [which they might do one or twice].

Reblog this post [with Zemanta]

{ 0 comments }